Expert on strategy – Founding Partner – Chairman
Olivier GUÉRIN has a Master’s degree in Philosophy. A lecturer (e.g. APM) and expert in marketing-communication and digital strategies, he founded and ran several consultancy companies, notably, between 1996 and 2006, Machination, one of the first and largest consultancy and digital strategy agencies (45 employees, gross margin €3.5M). Machination worked with prestige brands such as Coca-Cola, EADS, Meetic, Nutella, Nivea, Motorola, Gedimat, Groupe Henkel, CB News, S.P.Q.R, AFNIC, MEDEF.
In 1998, Olivier Guérin had also founded the first on-line space buying group in France (Eurecate).
In 1987 Olivier GUÉRIN founded Nacre, and ran this agency, a pioneer in interactive communication, until 1995. Nacre became DDB Interactive when it was sold to the DDB group in 1990.
Since 2006 Olivier GUERIN has been at the head of Play agency, which merged with image & dialogue group in 2011. An active entrepreneur, he is a member of the Entreprendre network and of Sophia Business Angels and UCC.
Founding Partner – Public Relations – Expert in opinion risks management
Heading the “content and communities” Department.
After graduating from the Institut d’Études Politiques, Paris, Jean-François CANCEL began his career (1984-2000) with Groupe I&E, the leading independent public relations group. He then joined the Pleon network (leading European network of communication, public relations and lobbying agencies, subsidiary of BBDO) first as CEO of Pleon in Paris then in Geneva (2000-2008).
In 2009, Jean-François CANCEL founded Connivence PR agency, which merged with image & dialogue group in 2011.
During his career, Jean-François CANCEL has advised and helped a large number of French and international companies to anticipate and control their opinion risks and to design communication strategies addressing a large array of stakeholders.
Cyrille DUPRE GAZAVE
Associate – director of studies
Heading of the “Counselling and studies” Department.
Cyrille Dupré-Gazave has a Master’s degree in Sociology and teaches at the Institut d’Études Politiques, Paris and at Media Institute. She began her career working for large polling institutes (BVA from 1984 to 1998, then CSA from 1998 to 2000) for which she set up, ran and developed new transverse departments covering all sectors of activity and making use of complex methodologies linking qualitative and quantitative studies.
Since 2000 she has worked as an independent, first at the head of JPF Consultant and, from 2004 onwards, CDG Conseil: through these two agencies she undertakes consultancy work or studies in the fields of mobility (real or virtual), social networks, communication, and the evaluation of public policies.
Business development director
Responsible for media relations
Market Intelligence specialist and digital project manager
- Web copywriter / press attachée for the association « les Acteurs de l’Ombre » (2008 – 2012)
- Diploma of l’Ecole du Multimedia ‘web master – web marketing’ option (2012)
- Journalist and video reporter, No Name Productions (2008)
- B.A. in journalism (ECS/IEJ) (2008)
- Bilingual French-English